Percy Robert Miller, known by his stage name Master P or his business name P. Miller, is an American rapper, actor, entrepreneur, investor, author, filmmaker, record producer, philanthropist, and former athlete. He is the founder of the record label No Limit Records, which was relaunched as New No Limit Records through Universal Records and Koch Records, then again as Guttar Music Entertainment, and finally, currently, No Limit Forever Records. He is the founder and CEO of P. Miller Enterprises, an entertainment conglomerate, and Better Black Television, a cable television network.