The Mister World competition is a male beauty pageant sponsored by the Miss World Organization. The competition is biennial and was founded in 1996. The entrants compete in various activities including waterskiing, mountain biking, and marathon running. The current Mister World is Nicklas Pedersen of Denmark who was crowned on June 15, 2014 in Torbay, England. Traditionally, Mister World lives in London during his reign.