The National Finals Rodeo, organized by the Professional Rodeo Cowboys Association (PRCA), is the premier championship rodeo event in the United States. Wrangler Jeans is the title sponsor for the 10-day event, commonly just called the National Finals or NFR, which is also sometimes referred to as the World Series of Rodeo and the Super Bowl of Rodeo. The NFR showcases the talents of the PRCA's top 15 money-winners in each event as they compete for the world title.