Newtownards is a large town, townland and civil parish in County Down, Northern Ireland. It lies at the most northern tip of Strangford Lough, 10 miles (16 km) east of Belfast, on the Ards Peninsula. It is situated in the civil parish of Newtownards and the historic baronies of Ards Lower and Castlereagh Lower. Newtownards is the largest town in the Borough of Ards. It is known colloquially by locals as "Ards". It had a population of 28,039 people in the 2011 Census.