Phoenix Venture Holdings (
PVH), also known as the
Phoenix Consortium, was a
British company formed by four businessmen (
John Towers, Peter Beale, Nick Stephenson and John Edwards). Following
BMW's break-up of the
Rover Group a financially complex deal involving a £500 million "dowry payment" from BMW, resulted in PVH purchasing the
Rover marque in May 2000 for the notional sum of £10, relaunching the car company as
MG Rover. MG Rover and related companies placed themselves in
administration on April 8, 2005.