Polygon is an American video game website that publishes news, culture, reviews, and videos. It launched as Vox Media's third property on October 24, 2012. The site was built over the course of ten months, and its 16-person founding staff included the editors-in-chief of the gaming sites Joystiq, Kotaku and The Escapist. Vox produced a documentary series about the founding of the site. The site sought to distinguish itself from competitors by focusing on the stories of the people behind the games instead of the games themselves. They also produced long-form magazine-style feature articles, invested in video content, and chose to allow their review scores to be updated as the game changed. The site was built to HTML5 responsive standards with a pink color scheme, and their advertisements focused on direct sponsorship of specific kinds of content.