Roll Deep, formerly Roll Deep Entourage, are an English grime crew. They were founded in 2002 by  Wiley following the disbandment of UK garage crew, Pay As U Go Cartel. The crew distributed a number of mixtapes and vinyl singles independently before being signed to a major label and releasing their debut album In at the Deep End in June 2005. Four singles were released from the album: "Heat Up", "The Avenue", "When I'm 'Ere" and "Shake a Leg". They won an Urban Music Award