The Rose Parade, also known as the Tournament of Roses and the Rose Parade presented by Honda, is part of "America's New Year Celebration" held in Pasadena, California each year on New Year's Day (or on Monday, January 2 if New Year's Day falls on a Sunday). The parade includes flower-covered floats, marching bands, and equestrian units and is followed by the Rose Bowl college football game. It is produced by the nonprofit Pasadena Tournament of Roses Association.