James Morgan "Jimmy" McGill, also known by the trade name Saul Goodman, is a fictional character in Breaking Bad and the titular character of its spin-off series Better Call Saul. He is portrayed by Bob Odenkirk and was created by series creator Vince Gilligan and Peter Gould, a writer on the series. Saul is a criminal lawyer and can be easily found in the yellow pages of Albuquerque. Throughout Breaking Bad, he acts as Walter White and Jesse Pinkman's attorney and accomplice. His made-up name is a play on words to better attract clients: "'S'all good, man!" becomes the faux-Jewish "Saul Goodman". He is also known for his low-budget television commercials and print advertisements in Albuquerque, wherein he advertises mainly under the tagline "Better Call Saul!". For the first season of Better Call Saul, Odenkirk was nominated for a Primetime Emmy Award for Outstanding Lead Actor in a Drama Series.