Sony Entertainment Television was a cable and satellite TV channel, owned by Sony Pictures Entertainment in the Asia-Pacific. It was launched on 1 August 2008, Sony Entertainment Television Asia was an 24/7 English general entertainment channel for women and it features programmes that are "wickedly juicy" content from SPE Networks – Asia, which owns and operates four cable and satellite channels AXN Asia, BeTV, Animax Asia, and SET One, and is part of Sony Pictures Television International (SPTI). SET Asia was devoted to serving the interests of discerning, urban career women. This trendsetting channel provides smart entertainment – sexy, chic, sophisticated and witty shows – with strong female leads, and features a variety of programme genres such as lifestyle, drama, comedy and reality. It was available in throughout the 18 countries around the Asia-Pacific region (Brunei, China, Hong Kong, Indonesia, Macau, Malaysia, Philippines, Singapore and Thailand).