Star Alliance is the world's largest global airline alliance. Founded on 14 May 1997, its current CEO is Mark Schwab and its headquarters is in Frankfurt am Main, Germany. As of 31 March 2014 Star Alliance is the largest global alliance by passenger count with 637.6 million, ahead of SkyTeam (588 million) and Oneworld (512.8 million). Its slogan is "The Way The Earth Connects".