Steve Rifkind is an American music entrepreneur who is, according to XXL magazine, "responsible for breaking in some of hip-hop’s biggest artists in his 25 years in the business". Rifkind was the founder and chairman of Loud Records and of SRC Records. He is associated with artists such as Wu Tang Clan, Mobb Deep, Akon, David Banner, Asher Roth, Tha Crow, Joell Ortiz and Big Pun. Rifkind has also launched marketing campaigns for companies like T-Mobile, Adidas, SanDisk and Chief Executive Air, a charter jet company .