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The Bold and the Beautiful
The Bold and the Beautiful
(often referred to as
B&B
) is an American
television
soap opera
created by
William J. Bell
and
Lee Phillip Bell
for
CBS
. It premiered on March 23, 1987 as a
sister show
to the Bells' other soap opera
The Young and the Restless
; several characters from each of the two shows have
crossed over
to the other since the early 1990s. Set in
Los Angeles, California
, the show centers upon the
Forrester family
and their
fashion house
business
Forrester Creations
.
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