is a company that is responsible for marketing and licensing the Pokémon franchise. It was established through joint investment by the three businesses holding the copyright on Pokémon: Game Freak, Nintendo and Creatures. It began operating in 1998 and adopted the moniker Pokémon Ltd. in 2000. The company is headquartered in the Roppongi Hills MTower in Roppongi Rokuchome, Minato, Tokyo.