Turn It Up is the debut studio album by English recording artist Pixie Lott, released on 11 September 2009 by Mercury Records. The album's first two singles, "Mama Do (Uh Oh, Uh Oh)" and "Boys and Girls", both topped the UK Singles Chart, while subsequent singles "Cry Me Out", "Gravity" and "Turn It Up" all reached the top twenty. Turn It Up peaked at number six on the UK Albums Chart and was certified double platinum by the British Phonographic Industry, with sales of 855,805 copies in the United Kingdom.