YouView is a smart TV set-top box platform in the United Kingdom, developed by a partnership of three telecommunications operators and four broadcasters. It was formed from a project originally titled "Project Canvas", which was rebranded as YouView in September 2010. The service was due to launch by the end of that year, but was delayed until 4 July 2012. At its launch, YouView's then-Chairman Alan Sugar stated his ambition for the service to replace Freeview devices.