lowercase people records is the record label founded and run by the members of the band
Switchfoot. It was founded after the band split with their major label,
Columbia/
SonyBMG. The label's name was drawn from the lyrics of a song written early in the band's career, "Company Car" from 1999's
New Way to be Human. The "L" of "lowercase" is intentionally not capitalized, and is thus self-referential.