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Tie-in
A
tie-in
work is a work of fiction or other product based on a media property such as a
film
,
video game
,
television series
,
board game
,
web site
,
role-playing game
or
literary property
. Tie-ins are authorized by the owners of the original property, and are a form of
cross-promotion
used primarily to generate additional income from that property and to promote its visibility.
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