Croydon Vision 2020 is a regeneration programme by the London Borough of Croydon for the centre of Croydon in South London. The original study was carried out in 1999 by EDAW and is being taken forward through the Local Development Framework process. The programme seeks to affect urban planning extensively and promote Croydon as hub of living, retailing, culture and business in South London and South East England. It was highlighted by architect Will Alsop's 'Third City' work. Private developers have responded to the programme and currently £3.5 billion has been committed to consented and proposed development projects with more in the pipeline. The Council is now working with the Mayor of London on the Croydon Opportunity Area. An Opportunity Area Planning Framework (OAPF) has been proposed for the town centre to coordinate this investment. Work is underway on five masterplans underpinning the preparation of this framework: East Croydon, West Croydon, Mid Croydon, Fairfield, and Old Town. There are also a number of public realm improvements planned collectively called 'Connected Croydon'.