A NoSQL (originally referring to "non SQL" or "non relational" ) database provides a mechanism for storage and retrieval of data which is modeled in means other than the tabular relations used in relational databases. Such databases have existed since the late 1960s, but did not obtain the "NoSQL" moniker until a surge of popularity in the early twenty-first century, triggered by the needs of Web 2.0 companies such as Facebook, Google and Amazon.com.