The Nook Color is a tablet computer/e-reader that was marketed by Barnes & Noble. A tablet with multitouch touchscreen input, it is the first device in the Nook line to feature a full-color screen. The device is designed for viewing of books, newspapers, magazines, and children's picture books. A limited number of the children's books available for the Nook Color include interactive animations and the option to have a professional voice actor read the story. It was announced on 26 October 2010 and shipped on 16 November 2010. Nook Color became available at the introductory price of US$249. In December 2011, with the release of the Nook Tablet, it lowered to US$169. On 12 August 2012, the price lowered to US$149. On 4 November 2012, the price was further lowered to US$139.