Public Mobile is a self-serve, prepaid Canadian mobile brand launched on March 18, 2010 and acquired by Telus in October 2013. Public Mobile was one of several new cellphone providers, such as Mobilicity (later acquired by Rogers Communications) and Wind Mobile, which launched in Canada after a government initiative to encourage competition in the wireless sector. As of August 8, 2014, Public Mobile now operates as a mobile virtual network operator on the Telus Mobility network. On August 31, 2015, Public Mobile "relaunched" to the public under a beta program providing free SIM cards and 3 tiers of BYOD plans starting with a 10-day, 30 day or a 90-day period, all of which have the options of Talk, Text and Data respectively.