The West Coast Computer Faire was an annual computer industry conference and exposition most often associated with San Francisco, its first and most frequent venue. The first fair was held in 1977 and was organized by Jim Warren and Bob Reiling. At the time, it was the biggest computer show in the world, intended to popularize the personal computer in the home. The West Coast PC Faire was formed to provide a more specialized show. However, Apple stopped exhibiting at the West Coast Computer Faire, refusing to exhibit at any show other than COMDEX that also had PC-based exhibits. In 1983, Warren sold the rights to the Faire for US$3 million to Prentice Hall, who later sold it to Sheldon Adelson, the owner of Interface Group and COMDEX. In total, sixteen shows were held, with the last in 1991. After Warren sold the show, it had a few more good years, and then declined rapidly.