Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether deemed subjective or objective, while ignoring other perceivable information. Attention has also been referred to as the allocation of limited processing resources.

Attention is a rock band from Minneapolis, MN. Featuring former members of The Stereo, Gloria Record, New End Original and Gratitude, Attention is singer/guitarist Jeremy Tappero, drummer David Jarnstrom, guitarist Eric Malmberg and bassist Derek Ritchison.

Attention! is the third studio album by German recording artist Alexander Klaws. It was released by Sony BMG on Hansa Records on March 10, 2006 in German-speaking Europe. Recorded after a short-living hiatus, it marked a departure from Klaws' previous work with Deutschland sucht den Superstar judge and musical mentor Dieter Bohlen, who gained no credit on the record. Instead, the album features a wider range of producers, including Terri Bjerre, David Stenmarck, Sandi Strmljan, Thorsten Brötzmann, Ivo Moring, and Mirko von Schlieffen.