A cult following is a group of fans who are highly dedicated to a work of culture. A film, book, musical artist, television series or video game, among other things, will be said to have a cult following when it has a small but very passionate fanbase. A common component of cult followings is the emotional attachment the fans have to the object of the cult following, often identifying themselves and other fans as members of a community. Cult followings are also commonly associated with niche markets. Cult media are often associated with underground culture, and are considered too , , controversial or anti-establishment to be appreciated by the general public or to be a commercial success. Many cult fans express a certain irony about their devotion. Sometimes, these cult followings cross the border to camp philosopher followings. Fans may become involved in a subculture of fandom, either via conventions, online communities or through activities such as writing series-related fiction, costume creation, replica prop and model building, or creating their own audio or video productions from the formats and characters.