American International Toy Fair

The American International Toy Fair (stylized as TOY FAIR) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at toy showrooms around the city. The event is open to the toy trade only - toy industry professionals, retailers, and press representatives. It is owned and managed by the Toy Industry Association. Toy Fair's promoters describe it as the largest toy trade show in the Western hemisphere.