Aviva plc is a British
multinational insurance company headquartered in
London, United Kingdom. It has around 34 million customers (before removal of duplication of Aviva and Friends Life customers) across 16 countries. In the UK, Aviva is the largest general insurer and a leading life and pensions provider. In addition, Aviva has a focus on five markets in Europe and, in Asia, the company is focused on the growth markets of
China and South East Asia. Aviva is also the second largest general insurer in
Canada.