Translate:
English
Chinese (S)
Chinese (T)
Croatian
Dutch
French
German
Hebrew
Italian
Japanese
Korean
Portuguese
Russian
Serbian
Spanish
Swedish
Turkish
Additional
Brand Authorisation
MONASH Marketing Dictionary
Download this dictionary
Brand Authorisation
the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.
2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing,
Faculty of Business and Economics
, Monash University; edited by Mr. Don Bradmore.