The
Crosley Broadcasting Corporation was a radio and television broadcaster founded by radio manufacturing pioneer
Powel Crosley, Jr.. The company was an early operator of radio stations in the
United States. Based in
Cincinnati, Ohio, Crosley's flagship station was
WLW (AM). Most of its broadcast properties adopted callsigns in which the first three letters were "WLW", which stood for "[the] World's Largest Wattage". In the 1930s, WLW had an effective power of 500,000 Watts (later surpassed by Radio Moscow). By the 1950s, the company would operate a small
television network in the eastern Midwest.