The
Flavor Unit is a
crew of
emcees and
DJs from
New York City and Northern
New Jersey. It is now known as the Unit. The original version of the crew centered on producer
the 45 King. It was Mark's connections to radio personalities
DJ Red Alert and
DJ Chuck Chillout that initially got the crew noticed, but the original members also all had formidable rhyme skills and wrote streetwise lyrics. The 45 King eventually fell into serious drug abuse and
Queen Latifah took over the name; it became her umbrella organization. Flavor Unit Management is run by Latifah, one of the original members of the Flavor Unit, and Shakim Compere. Past management clients were
Monica,
OutKast,
Faith Evans,
Total,
SWV,
Almighty RSO (a group featuring Ray Dog, better known today as
Benzino),
Groove Theory,
Monifah,
Gina Thompson,
LL Cool J,
Zhané,
Donell Jones, and
Naughty By Nature.