Freia Melkesjokolade

Freia Melkesjokolade is a Milk Chocolate from the Norwegian chocolate brand Freia and has been the most sold chocolate in Norway since the 1960s. The chocolate was launched in 1906 after a Swiss recipe, originally called 'Freia Melkechokolade'. In the 1920s it was considered ”Europas bedste spisechokolade” (Europe's best dessert chocolate), and people would often add that it was Norwegian, to underline that it was not imported. It was only after the chocolate again became available after World War II, that the name was changed to "Melkesjokolade" (Milk Chocolate) due to the spelling reform of 1939.