Hotel Indigo

Hotel Indigo is a chain of boutique hotels, part of InterContinental Hotels Group. It is promoted as being "the industry’s first branded boutique hotel experience." The concept includes a retail-inspired design concept. Guestrooms feature murals, area rugs, duvets and slipcovers that change periodically. Public spaces are transformed seasonally through changing aromas, music, artwork, murals and directional signage. Hotel Indigo competes with Starwood's W Hotels as well as Andaz Hotels, Aloft Hotels and Le Meridien Hotels.