J.D. Power and Associates is an American-based
global marketing information services firm founded in 1968 by
James David Power III. The firm conducts surveys of
customer satisfaction, product quality, and buyer behavior for industries ranging from
cars to marketing and advertising firms. The firm is best known for its
customer satisfaction research on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting. It was
ISO 9001 certified in 2002; however, this certification has expired. The company is a business unit of the Information and Media Group of
McGraw Hill Financial, who purchased it from James David Power III in April 2005. The firm is headquartered in
Westlake Village, California.