Macbeth Athletics

Macbeth Athletics was the temporary name for Macbeth Footwear during their 2005 marketing campaign "The Sport of Life." Macbeth Footwear is a company created by Tom DeLonge and Mark Hoppus from the platinum selling punk band Blink 182 and Jon Humphrey, a former concert promoter and vice president of the skateboard company Adio Shoes. The campaign's slogan "The Sport of Life" intended to show a different type of athleticism. An athleticism people use in everyday life, in contrast to just physical sports. "The Sport of Life" encompassed every single decision and consequent action a person could take in their daily lifestyle to improve the life of those around them and ultimately themselves. Whether it is taking a risk and packing up your things to drive across the country and be with the girl you love or picking up a guitar and teaching yourself how to play, the campaign aimed to highlight peoples passion and commitment they use in everyday choices. Macbeth added the term "Athletics" to their name for the duration of 2005 then dropped it by the end of the year when the brand decided to steer its marketing back to its core foundation of music and active lifestyle.