Tien (meaning
Ten in
Dutch), previously known as
Talpa, was the name of a commercial
television channel in the
Netherlands. Tien opened on August 13, 2005 as Talpa, following a name dispute with
SBS Broadcasting. SBS owned the trademark "
TV10" and objected to the use of the word Tien. The owner of Tien, Dutch media mogul
John de Mol, decided to rebrand the channel as
Talpa, the Latin word for "
mole", which is
mol in
Dutch. Subsequently Talpa became the name of De Mol's holding company.