Urge (soft drink)

Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in Norway in 1996, and later in Denmark and Sweden. It is the predecessor of the American soft drink Surge, which was introduced in the USA in 1997. Urge was discontinued in Denmark and Sweden in 2001. In Norway, Urge sales increased greatly over the years reaching a market share near 10% despite receiving no marketing since its initial launch.