Western North Carolina

Western North Carolina (often abbreviated as WNC) is the region of North Carolina which includes the Appalachian Mountains, thus it is often known geographically as the state's Mountain Region. It contains the highest mountains in the Eastern United States. Western North Carolina is sometimes included with upstate South Carolina as the "Western Carolinas", which is also counted as a single media market. The region covers an area of about , and is roughly the size of the state of Massachusetts. The population of the region, as measured by the 2010 U.S. Census, is 1,399,954.