Mass communication is the study of how people and entities relay information through
mass media to large segments of the population at the same time. It is usually understood to relate
newspaper,
magazine, and
book publishing, as well as
radio,
television and
film, even via
internet as these mediums are used for disseminating information,
news and
advertising. Mass communication differs from the studies of other forms of communication, such as
interpersonal communication or
organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the
behavior,
attitude,
opinion, or
emotion of the person or people receiving the information.