cultural imperialism

Cultural imperialism is the cultural aspects of imperialism. Imperialism, here, is referring to the creation and maintenance of unequal relationships between civilizations favoring the more powerful civilization. Therefore, it is the practice of promoting and imposing a culture, usually of politically powerful nations over less potent societies. It is the cultural hegemony of those industrialized or economically influential countries, which determine general cultural values and standardize civilizations throughout the world. Many scholars employ the term, especially those in the fields of history, cultural studies, and postcolonial theory. The term is usually used in a pejorative sense, often in conjunction with a call to reject such influence. Cultural imperialism can take various forms, such as an attitude, a formal policy, military action, so long as it reinforces cultural hegemony.