"
1984" is an American television commercial which introduced the
Apple Macintosh personal computer. It was conceived by
Steve Hayden, Brent Thomas and
Lee Clow at
Chiat\Day, produced by New York production company Fairbanks Films, and directed by
Ridley Scott. English athlete
Anya Major performed as the unnamed heroine and
David Graham as
Big Brother. It was aired only twice on American television, first in 10 local outlets, including
Twin Falls, Idaho, where Chiat\Day ran the ad on December 31, 1983, at the last possible break before midnight on
KMVT, so that the advertisement qualified for 1983 advertising awards. Its second televised airing, and only national airing, was on January 22, 1984, during a break in the third quarter of the telecast of
Super Bowl XVIII by
CBS.