The
Americana Music Association (
AMA) is a professional not-for-profit trade organization whose mission is to advocate for the authentic voice of American Roots Music around the world. Toward these ends the organization works with
Americana artists, radio stations, record labels, publishers, and others to create networking opportunities and to develop an infrastructure that will assure visibility and economic viability. Additionally, the organization works to increase brand recognition of Americana music and its artists. The Association produces events throughout the year including the annual Americana Music Festival and Conference and the
Americana Music Honors & Awards typically held together in the fall. The AMA also manages and publishes radio airplay charts. It publishes newsletters, conducts market research, and disseminates information about important events in the Americana community.