Antonio Hipolito Peña Herrada (June 13, 1951 – October 5, 2006) was the founder of the
Mexican professional wrestling promotion Asistencia Asesoría y Administración (AAA) in 1992, which today is the largest wrestling promotion in Mexico. Peña's promotion reached its height of popularity in the early 1990s before the
downturn of the Mexican economy. Peña's AAA is the promotion largely responsible for bringing the "Lucha" style to the United States, with such wrestlers as
Rey Mysterio Jr.,
Psicosis,
La Parka,
Konnan and others. Peña was the former head booker of
Empressa Mexicana de Lucha Libre (EMLL) before forming AAA. Peña began his professional wrestling career as a wrestler or
Luchador, as they're called in
Spanish, working under various
masks as El Genio, Espectro Jr., Kahoz, Espectro de Ultratumba and Dalia Negra before retiring in 1986 to work with the promotional side of wrestling.