Apple Corps Ltd (informally known as
Apple) is a multi-armed multimedia
corporation founded in London in January 1968 by the members of
the Beatles to replace their earlier company (Beatles Ltd) and to form a
conglomerate. Its name (pronounced "apple core") is a
pun. Its chief division is
Apple Records, which was launched in the same year. Other divisions included Apple Electronics, Apple Films, Apple Publishing and Apple Retail, whose most notable venture was the ill-fated
Apple Boutique, on the corner of
Baker Street and Paddington Street in central London. Apple's headquarters in the late 1960s was at the upper floors of 94 Baker Street, after that at 95
Wigmore Street, and subsequently at 3
Savile Row. The latter address was also known as the Apple Building, which was home to the Apple Studio.