A "
backlash" is an adverse reaction to something which has gained popularity, prominence, or influence. Although it can sometimes represent a categorical rejection of the idea, aesthetic, product, or fad in question, it is usually a reflection of a collective resentment of that thing's ubiquity in
culture and
media, rather than a denial of its existence. The term is commonly applied to gender and
racial discrimination and
religious discrimination against
minority groups, as well, such as in response to certain events or circumstances.