Brazilian hair straightening treatments (also called
Breezilian Brazilian Keratin Treatment,
BKT,
Brazilian Blowout,
Escova Progressiva,
Keratin Cure or
Keratin Straightening) are a method of temporarily straightening hair by sealing a liquid
keratin and a preservative solution into the hair with a
hair iron. It has been banned in several countries including
Canada and the
European Union due to high concentrations of regulated chemicals in them. It is performed in the
United States, though there are regulations and have been controversies regarding the treatment.