Brioni is a menswear couture house owned by Frenchholding companyKering. Founded in Rome in 1945, it is known for its made-to-measuremen's suits, sartorial ready-to-wear collections and leather goods. Throughout its history, the company has invented concepts such as the men's runway show, the trunk show, and the ready-to-wear Haute Couture. It has been a point of reference for the entertainment, institutional and business worlds. Its current Creative Director is British-born Brendan Mullane.