Since it was founded in 1954, international
fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot
the Burger King and several well-known and parodied slogans, such as
Have it your way and
It takes two hands to hold a Whopper. From the early 1980s until approximately 2002, Burger King engaged a series of
advertising agencies that produced many unsuccessful slogans and programs, including its least successful campaign,
Where's Herb?.