Campina Grande (
Portuguese "Great Plain") is the second most populous
Brazilian city in the State of
Paraíba after
João Pessoa, the capital. It is considered to be the most important city of the Northeastern Brazilian subregion called
agreste. It is considered one of the main industrial, technological and educational centers in the
northeastern region of
Brazil. The city was officially founded in 1864. Campina Grande also has a large cultural agenda, including the world's largest Saint John's Festival (called
O Maior São João do Mundo), which takes place during the entire month of June.