Celebrity Big Brother 2010, also known as
Celebrity Big Brother 7, was the seventh series of the British
reality television series
Celebrity Big Brother and the final series to air on
Channel 4 and
E4. It began on Sunday 3 January 2010 and aired for 27 days until the final on 29 January 2010, making it the longest Channel 4 series of
Celebrity Big Brother. The series launched with 6.7 million viewers and became the most watched series of
Big Brother UK since
the eighth regular series in 2007, averaging 3.7 million viewers per night.