Deepgrooves Entertainment

Deepgrooves was an Auckland, New Zealand-based independent record label formed in 1991 by Bill Latimer, Mark Tierney and Kane Massey. Tierney left the label eighteen months after the initial release and Latimer followed two months later. Massey continued with the label for approximately ten years working as producer or executive producer on over 20 albums. Deepgrooves is widely seen as being one of the labels at the forefront of the birth of New Zealand's modern music industry in the early 1990s.